Senior Lawyer of Acsour Elena Rudenko delivered a key presentation at the conference "New Advertising Rules: Analysis of Current Practice" organized by the Saint Petersburg International Business Association (SPIBA) on November 26. During the event, the expert presented a comprehensive analysis of legislative changes concerning the use of the Russian language in public space.
Key Aspects of the Presentation
In her report, Elena Rudenko highlighted the most significant aspects for businesses:
- Law on the Protection of the Russian Language - detailed examination of the provisions of the new legislative act and its scope of application
- In-depth analysis of new requirements for the use of Russian language in advertising materials, public speeches, and business communications
- Legal risks and liability for non-compliance with updated norms, including administrative fines and other sanctions
- Practical recommendations for adapting business processes and corporate standards of companies
Relevance of Changes for Business
The new requirements for the use of the Russian language affect all companies operating in the Russian Federation. Particular attention should be paid to advertising materials, official websites, mobile applications, and documents intended for clients. Non-compliance with requirements may entail significant administrative risks.
Active Discussion and Colleagues' Presentations
The SPIBA conference served as a platform for active dialogue among market experts. Elena Rudenko noted the high interest of participants in the presentation topics and meaningful speeches by colleagues, including:
Acsour continues to actively participate in professional events, sharing relevant expertise and helping businesses remain compliant within the legal framework amidst changing legislation.
- Gerda Arakcheeva and Polina Bychenok with their topic "Advertising and Promotion on the Internet: Current Practice and Key Cases"
- Ilya Pryadein, who presented on "Tax Aspects of Advertising and Advertising of Specific Goods/Services with Industry Specifics"
Acsour continues to actively participate in professional events, sharing relevant expertise and helping businesses remain compliant within the legal framework amidst changing legislation.
