Every year, Nochlezhka holds a New Year’s campaign to collect gifts for homeless people.

Acsour employees collected and donated canned meats, chocolates, as well as warm scarves, gloves and mittens to Nochlezhka’s wards. All products and things were packed into gift sets, and then the volunteers distributed them to homeless people at the parking lots of the Night Bus, at the heating points and at the Nochlezhka advisory service.

Acsour has a tradition of taking a responsible and environmentally friendly approach to New Year’s greetings campaigns — we donate part of the funds to a charitable foundation. In 2022 we cooperated with Anton is Right Here Foundation, which helps people with autism at all stages of life: from early diagnosis, inclusive education to employment and independent living.

Our partners and clients received wonderful postcards with the phrase of foundation’s ward.

Every New Year, more than 80,000 beneficiaries of the "Starost' v radost'" Foundation receive gifts. These are simple, modest sets, the value of which is difficult to overestimate. Everyone wants to feel a little warmth, care and even a small sign of attention this time of the year. Sweet gifts become a pleasant addition to the New Year’s dinner, and postcards with wishes are re-read for more than one day.

Acsour joined this wonderful campaign and collected sweets for the wards of the fund, so that everyone had the opportunity to rustle candy wrappers under the New Year tree!