Key changes to the advertising law from 1 September 2025
On 7 April 2025, the President of the Russian Federation signed a law banning advertising on the information resources of undesirable organisations and resources to which access is restricted. Acsour experts reviewed the innovations and spoke about their impact on business.
On 1 September 2025, Federal Law No. 72-FZ of 07.04.2025 will come into force, which introduces a ban on advertising on the
Thus, according to the new law, it becomes impossible to distribute adverts in the following social networks:
Please note that advertising remains possible on WhatsApp*, Telegram, YouTube, TikTok.
*They belong to the Meta Corporation, which is recognized as extremist in the Russian Federation, and their activities are prohibited on the territory of the Russian Federation.
Liability for violations
Under the new law, both advertisers and distributors of advertising will be liable for violations of the ban. The penalties for offences are specified in the Code of Administrative Offences of the Russian Federation. Thus, according to Article 14.3 of the Code of Administrative Offences of the Russian Federation, violation of the norms of the law on advertising will be punishable by
How will the new law affect business?
The innovations will have a strong impact on the activities of bloggers: until now, many of them have been actively developing their accounts and acting as advertisers.
Acsour experts also note that the new law will ensure the redistribution of advertising budgets to other platforms, such as VK, Zen, Rutube, Telegram. The audience of domestic platforms is also expected to grow.
Acsour experts recommend
1. Remove advertisements placed on the information resources of undesirable organisations and resources to which access is restricted until 1 September 2025.
2. Before publishing adverts, check whether the site or page in a social network is not included in the registers of prohibited information.
3. Clarify the terms and conditions of existing contracts with advertisers and advertisers.
On 7 April 2025, the President of the Russian Federation signed a law banning advertising on the information resources of undesirable organisations and resources to which access is restricted. Acsour experts reviewed the innovations and spoke about their impact on business.
On 1 September 2025, Federal Law No. 72-FZ of 07.04.2025 will come into force, which introduces a ban on advertising on the
- resources of organisations deemed undesirable on the territory of the Russian Federation;
- resources of organisations recognised as extremist or terrorist;
- other resources, access to which is restricted (sites of foreign agents, pirate sites, etc.).
Thus, according to the new law, it becomes impossible to distribute adverts in the following social networks:
- Instagram*
- Facebook*
Please note that advertising remains possible on WhatsApp*, Telegram, YouTube, TikTok.
*They belong to the Meta Corporation, which is recognized as extremist in the Russian Federation, and their activities are prohibited on the territory of the Russian Federation.
Liability for violations
Under the new law, both advertisers and distributors of advertising will be liable for violations of the ban. The penalties for offences are specified in the Code of Administrative Offences of the Russian Federation. Thus, according to Article 14.3 of the Code of Administrative Offences of the Russian Federation, violation of the norms of the law on advertising will be punishable by
- Individuals are fined up to 2,000 to 5,000 rubles;
- officials — from 4,000 to 20,000 rubles;
- legal entities — from 100,000 to 500,000 rubles.
How will the new law affect business?
The innovations will have a strong impact on the activities of bloggers: until now, many of them have been actively developing their accounts and acting as advertisers.
Acsour experts also note that the new law will ensure the redistribution of advertising budgets to other platforms, such as VK, Zen, Rutube, Telegram. The audience of domestic platforms is also expected to grow.
Acsour experts recommend
1. Remove advertisements placed on the information resources of undesirable organisations and resources to which access is restricted until 1 September 2025.
2. Before publishing adverts, check whether the site or page in a social network is not included in the registers of prohibited information.
3. Clarify the terms and conditions of existing contracts with advertisers and advertisers.
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