On September 1, 2026, significant changes to the domain name registration and renewal procedure will take effect. These amendments affect all website owners and companies operating in the digital environment. The new requirements aim to increase transparency and security of the domain space, but they also create additional risks for businesses that fail to prepare in advance.
Key Changes
From September 1, 2026:
Mandatory identification of domain owners — registration and renewal of domains will only be possible after identity verification through the Unified Identification and Authentication System (UIAS).
Elimination of anonymity — using inaccurate or fictitious data will no longer be possible.
Limited pool of registrars — only Russian legal entities included in special lists will be allowed to operate in the market.
Stronger regulation — the state will gain additional powers to establish rules for domain registration and use.
Why This Matters for Businesses
A domain is not just a technical address for a website; it is an important digital asset closely tied to a company’s recognition and reputation. However, under current legislation, a domain is not an intellectual property object and does not confer exclusive rights. Domain disputes usually hinge on trademark rights.
With the introduction of the new rules:
rights holders will find it easier to identify violations;
pre‑litigation efforts will accelerate;
court disputes will become more predictable.
Key Risks of Ignoring the Changes
Loss of domain — if a domain is not protected by a trademark, after September 2026 it may be challenged more quickly and with a higher chance of success for the rights holder.
Loss of time and reputation — changing a domain may result in losing customers, hard‑earned search engine positions, and audience trust.
Inability to renew — without identity verification through UIAS, domain renewal will be impossible.
Legal disputes — the absence of a registered trademark makes a business vulnerable in conflicts with holders of similar designations.
What Businesses Should Do Now
With less than three months until the new rules take effect, it is advisable to take the following steps without delay:
Check the domains you use for any conflict with registered trademarks.
Register trademarks if your brand is not yet protected.
Conduct a domain portfolio audit — determine which domains belong to the company and in whose name they are registered.
Secure important domain zones to prevent registration by third parties.
Ensure the ability to verify identity through UIAS for domain owners.
How Acsour Can Help
Acsour experts are ready to:
conduct an audit of your domain portfolio and assess risks;
advise on trademark registration and brand protection;
assist in preparing documents for trademark registration with Rospatent;
provide comprehensive legal protection for your digital assets.
Contact us — we will help you maintain control over your domains and protect your brand under the new regulatory environment.